Abstract
Celebrities have increasingly used social media to market themselves. This trend has given rise to confusion as to the extent of a celebrity's right over their own likeness. This article discusses the right of publicity and argues that because celebrity social media accounts have significant commercial aspects, celebrities' likenesses on those accounts should receive protective commercial speech interests. This article also urges courts to recognize these protective interests in celebrity social media accounts and provide additional protection to smaller social media influencers from the appropriation of their own likenesses.
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Metadata
- Subject
Intellectual Property Law
Science and Technology Law
- Journal title
Boston College Intellectual Property and Technology Forum
- Volume
2022
- Pagination
1-17
- Date submitted
17 January 2023
- Related URL