Dilemma of Trade Dress, Informational Values and Enigmatic Distinctiveness; Semiotics Illuminating the Status of Distinctiveness

Abstract

Part I of the present article seeks to as a matter of fact assess trade dress's potentiality of communicating information within an informative context. In that part, we try to explain that how and to what extent trade dress as a visual indicator is capable of meeting the trademark system's goals by serving the richer and easier information to retrieve. Moreover, we show that how trade dress's more effective abilities could positively affect the producers and consumers' economic interests.